Improve image delivery and descriptions while keeping your website visually sharp.
Choose a visual with a purpose
An image should explain the surrounding content. For a product page, show the actual item and relevant details; for a service guide, choose a visual that illustrates the work. Before uploading, check that you have permission to use it and that it does not imply a result or client relationship you cannot substantiate.
Describe the image in context
Use a short descriptive filename and appropriate alternative text. Describe meaningful information rather than filling the description with search terms. Use standard image elements for important content images so they can be discovered. Place them close to the section they help explain.
Balance file size and quality
Export an image at a size appropriate for its display area and compare the compressed version at normal viewing size. Responsive image sources can serve different sizes to different screens. Set dimensions to reserve space while images load, and check fine detail such as text on packaging before approving compression.
Inspect the page as a visitor
Open the page on a phone and a larger screen. Check cropping, image sharpness and whether a large banner delays the useful content. Keep a record of the original file, exported dimensions and page location so future editors can replace the asset consistently. Our website team can help organise that image workflow.
Need help applying this to your website? Explore our SEO Services and Website Maintenance, or discuss your requirements with our team.
Reference: Google documentation: Image SEO.